Okay, so this one seems a bit of a no-brainer. A minor league baseball team with a frog for a logo, future Seattle Mariners on the field and a tagline that reminded fans of the brand promise: “Tomorrow’s Mariners. Today’s Fun.” Still, we hope you’ll agree that our creative lived up to expectations. The campaign included both radio and tv.
Outcome: Increased awareness and consistent attendance numbers every summer despite an extremely tough economic climate. Creative awards for both radio and television in multiple years.