Burrus Communications began working with Tulalip Casino when tribal gaming was in its infancy. Over the years, the strategy evolved from educating guests that they could actually enjoy Vegas-style gaming in Washington to campaigns designed to differentiate the Tulalip experience from those offered at competing tribal properties. In 2003, the Tulalip Tribes were financially prepared to open the finest gaming facility in the Pacific Northwest. The television spots here represent work done to advertise the grand opening of the new facility on I-5.
Outcome: Over 11 years as the agency of record, Burrus Communications took the account from $1,000,000 in net revenue to over $200,000,000.